I believe insights should be data-driven and that numbers should be contextualized.

It’s taken a series of career pivots to develop my stance on marketing. My career has exposed me to the luxury fashion and beauty industries, partnerships strategy, experiential marketing, trend forecasting, and data analysis.

I had my ah-ha! moment in 2017 when I was given the opportunity to explore customer data for the first time. Combining survey responses and RFID data revealed valuable insights and helped my team optimize our partnerships strategy. After seeing the impact of that project, I caught the data bug and went back to school to strengthen my technical skills. I am currently pursuing a part-time M.S. in Marketing Intelligence at Fordham University.